Euphoric was developed for a leader in the emerging experience gift industry as a way to attract new business and encourage loyalty among its growing client list of companies like Coca-Cola, InterContinental Hotels, and Neiman Marcus.
I created the concept of a quarterly lifestyle publication to provide in-depth coverage of the company’s varied gift experiences. Experiential gifts ranging from city walking tours to Formula 2000 racing and couples massage to private surfing lessons provide endless story ideas.