This project required the redevelopment of an existing 16-page quarterly to better align with the clients overall branding. Previous content and design did not reflect the company’s long held traditional values or reflect the needs of the readership.
The magazine was completely reinvented, bringing the employees to the forefront by including stories on personal achievements, community involvement, and professional performance. The result—the publication evolved from a corporate newsletter to an engaging and more accessible magazine about the people, for the people, by the people.
The new magazine became a key communication tool for the organization’s nine thousand employees.