Todd Hagler Editorial Design and Illustration

Zest

Todd — Sun, 03 May 2009 22:49:21 +0000

I created Zest for a natural life for an eco-friendly green spa that wanted a publication to educate their clients about how to make green living choices and to use their spending power to bring social and environmental change to the community.

Euphoric

Todd — Sun, 03 May 2009 22:47:23 +0000

Euphoric was developed for a leader in the emerging experience gift industry as a way to attract new business and encourage loyalty among its growing client list of companies like Coca-Cola, InterContinental Hotels, and Neiman Marcus.

I created the concept of a quarterly lifestyle publication to provide in-depth coverage of the company’s varied gift experiences. Experiential gifts ranging from city walking tours to Formula 2000 racing and couples massage to private surfing lessons provide endless story ideas.

Flexion

Todd — Sun, 03 May 2009 22:42:04 +0000

This unique quarterly was developed from the ground up to provide multiple sponsors with an individually branded publication that positioned their practice as a market leader.

While the core editorial well remained consistent there were plenty of opportunities to customize the publication.

This project included everything from building an advisory board to publication management.

Azalea Orthopedics

Todd — Sun, 03 May 2009 22:35:54 +0000

This project involved the creation of a magazine to address the clients desire for a “more mainstream and consumer friendly publication” to reach out beyond their existing patient base. The result was a trendy and visual appealing magazine full of reliable information.

Each issue was themed according to the demographic profile of prospective patients. Covering nutritional advice and activities required for maintaining musculoskeletal health of the pediatric and teen audience; this edition transformed the level of communication and enhanced the visibility of this growing medical practice.

Orthopedic Review

Todd — Sun, 03 May 2009 22:24:09 +0000

This project required sourcing specialist editorial covering advancements in stress fractures, pediatric foot disorders, arthritis of the spine, wrist fracture treatment, and electronic medical records. By reaching out to a network of freelance writers, editors, and photographers I can create compelling and accurate media for any industry.

Centerra Shine

Todd — Sun, 03 May 2009 22:12:56 +0000

This project involved the creation of a quarterly publication for an award-winning 3,000-acre community that embodies the Colorado lifestyle. The project required an acute awareness of the community’s existing brand – everything from font selection and color schemes to editorial voice was taken into consideration to develop a compelling way to tell the story of this community designed to enhance all aspects of life for its residents and visitors.

LPC Insights

Todd — Sun, 03 May 2009 22:04:36 +0000

Creation of 36-page tabloid positioned as an educational and informative resource for investors, commercial property owners, and developers featuring real estate news and trends affecting the Texas real estate market.

The project included writing, design, and photo illustration throughout.

Radnet’s Insider

Todd — Sun, 03 May 2009 21:55:03 +0000

Redevelopment of this existing publication included branding of the magazine, editorial realignment, and overall redesign. The title was updated with a more contemporary look with font selection and use of white space.

Editorial positioned the client as a thought leader in their field and included both educational features and informational news sections. Project management included review and consultation relating to the target audience
and distribution of the magazine to increase its effectiveness as a marketing tool.

Brink’s Link

Todd — Sun, 03 May 2009 21:42:42 +0000

This project required the redevelopment of an existing 16-page quarterly to better align with the clients overall branding. Previous content and design did not reflect the company’s long held traditional values or reflect the needs of the readership.

The magazine was completely reinvented, bringing the employees to the forefront by including stories on personal achievements, community involvement, and professional performance. The result—the publication evolved from a corporate newsletter to an engaging and more accessible magazine about the people, for the people, by the people.

The new magazine became a key communication tool for the organization’s nine thousand employees.